Private Practice Consulting for Therapists
SEO, Psychology Today ranking, and starting your own private practice
Here is the part nobody tells you in grad school: being a great therapist is not enough to build a full private practice. You also have to show up on Google. You have to have a Psychology Today profile that reads like a real person wrote it. You have to know how to talk about what you do in a way that makes the right clients feel like you wrote your website specifically for them. None of that is intuitive, and none of it is what you signed up for. But it is learnable, and it does not have to take years.
This is not a course, a coaching program, or a one size fits all business blueprint. It is a single focused hour with someone who has built exactly what you are trying to build, in the same market, with the same constraints, and figured out what actually moves the needle.
From a therapist who built a full private pay practice and wants to help you do the same. Real strategies from someone who has done it, not a consultant who has not.
Who this is for
You are pre-licensed and thinking ahead.
You are still working toward licensure but you are not waiting until you have your license to start thinking about private practice. You want to understand what the business side actually looks like before you get there, what it costs to build a website that ranks, how to position yourself in a crowded market, and what you wish you had known from day one. Starting with a clear picture before you need it changes everything about how fast you can build.
You just opened your practice and the caseload is not filling the way you expected.
You did everything you were told to do. You built a website. You set up a Psychology Today profile. You told everyone you know. And you are still waiting. The problem is almost never the quality of your clinical work. It is visibility, positioning, and a few specific things on your website and directory profiles that are quietly working against you. One hour can tell you exactly what they are.
You have been in private practice for a while and growth has stalled.
Your practice is running but it is not growing the way you want it to. Your Google ranking is flat, your Psychology Today profile is getting views but not inquiries, and you are not sure what to change first. You do not need a full rebrand or a new website. You need a clear-eyed look at what is working, what is not, and a prioritized list of what to actually do about it.
Whether you are in Philadelphia, South Jersey, or anywhere else in PA or NJ, the strategies that move the needle are the same
what we cover
Website SEO for Therapists
Most therapy websites are invisible on Google and it is not because they look bad. It is because of specific, fixable things happening under the hood and in the content itself. We will look at your page structure, your headings, your keyword strategy, and the location and service pages that Google needs to see before it will rank you for anything competitive. You will leave knowing exactly what to change and in what order, so you are not wasting time on things that do not move the needle.
Psychology Today and Directory Optimization
Psychology Today is one of the highest converting referral sources in private practice and most therapist profiles are not written to convert. The photo, the headline, the prompts, the specialties list, all of it matters and most of it is an afterthought for the average therapist on the platform. We will go through your profile together, rewrite what needs to be rewritten, and make sure you are showing up in the right searches for the right clients.
Google Business Profile and Local SEO
If you do not have a properly set up and optimized Google Business Profile, you are invisible in the map results that show up before any website links when someone searches "therapist near me" in your city. This is one of the highest leverage things a private practice therapist can do for local visibility and almost nobody does it well. We will cover setup, optimization, review strategy, and the specific local SEO factors that determine whether you show up or your competitor does.
Opening Your Practice: LLC, Paperwork, and Where to Actually Start
Going from licensed to open is less complicated than it feels from the outside, but nobody hands you a roadmap. We will walk through the process of setting up your LLC, what business accounts you need, how to get your NPI and taxonomy codes sorted, what EHR to consider, and the specific steps that trip most new practice owners up. You do not need a lawyer and an accountant and a business coach to get started. You need someone who has already done it to walk you through it in plain language.
Investment
Consultations are $150 for a one hour meeting, including pre-session prep review and a written summary of everything covered sent after your session
why work with emma
Emma Carpenter, LMFT, Founder of better connections therapy
I’ve spent hours in trainings and a seriously annoying amount of money on SEO and business education. The good ones, the ones built specifically for therapists, cost enough to make you wince but convince you it feels like a genuine investment, and even they didn’t go into enough detail to be effective. When you’re just starting out and watching every dollar, it matters.
I spent months doing independent research after those courses ended, tracking down the details that did not make it into the curriculum, testing things, and figuring out the parts you only learn by doing. I’m not offering this consulting service because I’m jazzed about “business”. I’m offering it because I did the work, paid the prices that made it inaccessible to a lot of therapists, and think that information should be easier to get to than it was for me.
WHat To expect in consultations
Before your session
You’ll chat with Emma via email or a 15-minute phone call, covering where your practice is right now, what your goals are, and what you most want to get out of the hour. This means we hit the ground running instead of spending the first twenty minutes catching up.
After Your Session
You will receive a written summary of everything covered so you are not trying to reconstruct the conversation from memory or worrying about what something means. Follow up single sessions are available whenever you need them.
During Your Session
Sessions are one hour via video call and are structured around your specific goals and the prep review. You will leave with a clear, prioritized action list of exactly what to do and in what order so that you’ll know where to focus your biggest efforts
Preparation
Emma will review your website, your Psychology Today profile, or whatever materials are most relevant to your goals before you get on the call. You are not paying $150 an hour for someone to look at your website for the first time while you watch.
Frequently asked questions
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No, and some of the most useful sessions happen before anything exists yet. If you are pre-licensed or newly licensed and still in the planning stages, a consultation can help you build the right foundation from the start instead of having to undo decisions you made without enough information. Whether you have a full practice, a half-built website, or just a lot of questions and a notes app full of ideas, there is something useful to work with.
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Those are the markets Emma knows best and where her experience is most directly applicable, so therapists in PA and NJ will get the most out of a consultation. That said, the SEO and Psychology Today strategies covered in these sessions apply nationally, and the LLC and practice setup process has more in common across states than it has differences. If you are outside PA and NJ and still want to book, reach out first and Emma will let you know honestly whether she can be useful to you.
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Clinical supervision is focused on your development as a clinician. It covers case conceptualization, your use of self in the room, countertransference, and the therapeutic work itself. Consultation is focused entirely on the business side of your practice. The two serve completely different purposes and do not overlap. If you are looking for both, Emma offers clinical supervision separately for therapists working toward LMFT or LPC licensure in Pennsylvania and New Jersey. Learn more about supervision here
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Yes. Single sessions are the standard format and most people find that one focused hour covers a lot of ground. If you want to work through more than one area, book a follow up session once you have had time to implement what came out of the first one. That way the second session is building on real progress rather than covering things you have not had a chance to try yet.
You got into this work because you are good at it. The business side is a skill set, not a personality trait, and it is completely learnable. If you are tired of doing everything right clinically and still feeling invisible online, let's fix that. Book a free 15-minute call and we will figure out together whether a consultation is the right next step.
reach out to our northern liberties office today
Better Connections Therapy offers therapy services to individuals, couples, and families throughout the Philadelphia area, including South Jersey, the Main Line, and beyond. Therapy is also offered virtually for those in Pennsylvania and New Jersey who prefer to work from home. Wherever you’re coming from, we’ll help you make the most of your time here.
Address
461 N 3rd Street, suite 203
Philadelphia, PA 19123
phone number
(856)288-9435
info@betterconnectionstherapy.com
Contact
Contact
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